Treating Our Customers the SISU Way

Jesse Bell



8 years ago when you told me you were building bicycles, I immediately decided I had to have one. You are a perfectionist, and the most meticulous engineer I know; your bikes would have to be exquisite. Being involved in the design process was really cool. I was able to customize every detail of the bike, from components to paint to geometry–I was able to get exactly what I wanted! You personalized that first frame with a hand carved liberty bell lug containing my initials which was brazed onto the main pivot. This is truly a one-of-a-kind touch that is impossible to get with the big manufacturers. Your bikes are a beautiful mix of art and engineering.

So, I started with one of your bikes and then the quiver grew. In addition to the full suspension bike, I now have a carbon road bike, a TI cyclocross bike and a Sisu Hogsback custom steel rigid mountain bike. The Hogsback has been my primary race bike. The frame is forgiving enough for me to get away with forgoing a front fork and the weightlessness of the frame, and the whole setup, helped me win me a lot of races. I’ve raced the bike for 5 seasons and it still rides like the first day. I can’t believe it’s lasted that long through all the abuse my 190 pound body inflicts sans suspension.

I’ll be back for a fifth, if I can outlive the four Sisus I have now. Thanks for building such superb bikes.

Jesse W. Bell, CFP®, AIF®, ChFC®
President, Bell Financial
Ishpeming, MI


From start to finish, the Sisu experience was great. Before the build, Matt took me out to the local trails to get to know my riding style and goals for the new bike. After measurements and careful assessment, Matt started the work, with thrilling tweets of the build in-process! The end product, a rigid steel Hogsback, is still my only bike five years later. This U.P. beauty is an absolute rocket in XC races up to 100 miles but is versatile enough for epic gravel rides and bike-packing adventures. It’s always great when I can work with a family and community-minded guy who also puts out a great product.

Josh McCreedy
Holly, MI


Thanks Matt for letting me ride an amazing bike. You have an amazing product and vision.

Eric Marcotte,
Owner/Doctor of Chiropractic
Endurance Chiropractic, LLC
Scottsdale, AZ
2014 United States National Road Race Champion
2015 United States National Criterium Champion


I can tell you that the first time I hopped on my road bike from Sisu Cycles I felt like I was on a jet. The speed and handling was perfect. Matt spent time understanding my riding skills and took multiple measurements into consideration when making sizing decisions and component recommendations. Go get yourself a SISU!

Jared Koski, M.A., CCC-SLP
Speech-Language Pathologist
Ishpeming, MI


The custom fitting process (down to the millimeter!!) offered by SISU Cycles, along with the follow-up fittings led to the perfect fit of the bike. Matt made clear all the choices and modifications available in order to find the ideal balance of comfort and efficiency. After years of racing my FF-1 road bike I knew the obvious choice for XC racing was the Flyswatter. I feel as though both bikes have definitely given me an advantage over the competition…not only the custom fit but, the bikes by themselves stand up to any other high-end bikes on the market. The torsional rigidity of the FF1’s frame combined with the Zipp 404’s make for the stiffest package I have ever felt. When I stand on the pedals, the bike just wants to jump out from under me. It is an awesome feeling knowing you are riding the best.

Zeb Johnston
Duluth, MN


I asked for and received “bomb-proof” bikes and have truly put them to the test with my very aggressive riding style both in the dirt and on the road. It truly was a fulfilling process getting into the most minute details that make a custom bike more than just a word. Your operation is world class from the fitting and design, to your rock solid construction. Your professionalism and dedication to customer service is rare in this day and age and you should be very proud of it. Thank you! I wish you all the best and encourage anyone that has ever dreamed of getting a custom bike to consider your product.

Troy Meives
Eau Claire, WI


I have been greatly impressed with the Sisu since day one, feeling how light it was after the final build. It is a very stiff and responsive bike when it is supposed to be, yet absorbs road bumps well making it very comfortable to ride. Power seems to go straight from your legs to the wheels! Having ridden top of the line road bikes from Trek, Cervelo, Cannondale, Orbea, Colnago, Felt, and Lemond, I would place the Sisu at the top of the list.

Dr. Tim Palomaki
Negaunee, MI


Working with Matt in my latest bike build was first-class. I often tell people of his commitment to the customer. Six months after I received my bike there was an issue that I hesitated to bring to Matt. Not only was he understanding but made the process absolutely painless. I couldn’t have been happier with the way he handled it.

I’m now going on the third season on my full suspension ti MTB and it is a joy to ride. Matt truly has a gift for finding a professional custom fit and a level of customer service that you typically don’t find anymore.

Dennis Bell,
Ishpeming, MI


I got my SISU Carbon Flyswatter 29” hardtail from Matt and it’s nothing short of a work of art on wheels. Built up with a mix of highest end products from SRAM, Bontrager, Shimano, and Fox Racing, the bike is an incredible race rocket with serious trail riding chops to boot. The weight of my bike makes an awesome bike even more unreal at 19.4 lbs without pedals. I cannot say enough good things about SISU Cycles or Matt. His attention to detail and his ability to translate an idea of what I wanted into a working, breathing beast is nothing short of amazing. I would and have recommended anyone looking for an amazing bike to talk to Matt about a SISU.

Tom Clark
Negaunee, MI


My bike purchasing experience with Matt far exceeded all my expectations. The whole process was customized to me. I was able to choose from multiple frames including a custom frame. We went through all the parts, balancing price and weight. Matt’s knowledge, enthusiasm and engineering background were evident. He spent a lot of time measuring, making sure the fit was appropriate. The end product was awesome; a light responsive road bike that climbs and responds like a dream. I was very happy to find that the nagging shoulder pains I had previously experienced with biking were significantly improved. Matt was also very responsive after the sale making sure I was happy with my purchase. I would highly recommend a SISU bike!

Victoria Asmus, P.A.-C.
Physician Assistant
Marquette, MI